Many think when copywriting, it’s you and the keyboard, like a ninja and his katana, but it’s not like that. A copywriter can rely on many AI-powered copywriting tools to complete a piece or a work order. Either to keep the order of the work or even to generate base text for your articles, you can use a ton of tools, free and paid to achieve your goals faster, cheaper, and with less energy expense.
What Is Copywriting?
Copywriting is the art of writing words that persuade people to buy something. It can be used for many purposes: to create sales pages, landing pages, brochures, blog posts, newsletters, or even e-mails.
All these campaigns are usually the same — they try to sell something or inform potential customers about something important related to your business. So if you want to improve your conversions and sales, it’s worth investing in professional copywriting services or tools that will help you write better content yourself.
Why you should use AI-powered copywriting tools
There are many reasons to use AI-powered copywriting tools, and these are some of those.
Save time and effort.
If you have much copywriting work, you can use these AI-powered copywriting tools to automate large portions of it. You will be able to save time and effort by using the app’s pre-built templates that are customizable according to your needs.
Improve quality
The AI-powered copywriting tools will help you create better content than you would have been able to write yourself. They will also provide suggestions for improvement, so your content will improve as you use the tool more often.
Save money
These tools are definitely cheaper than hiring an actual copywriter.
Writing copy is hard work. First, you need to generate a compelling idea to get people interested in your product or service. Then you have to craft the perfect message that will make your audience want to buy what you’re selling. With an AI-powered copywriting tool, you can erase a ton of those repetitive and non-creative tasks, freeing your copywriters to do the actual work: write copy.
AI is the future
Everyone is saying the same; AI is the future. And it’s not simply because it is in development as we speak, which means that we’ll have more and more AI-powered copywriting tools in the future. Even if you don’t use it, others will, and you’ll lose your advantage and competitive power; that’s why it is the future of copy. (In a couple of years, all SaaS will use some type of AI). As a copy myself, I have doubts about an “assistant” that can provide you with unlimited text that will change your “style of writing”. It may even make you feel a little dishonest with your employer because he’s paying you for writing, and now is the AI making all the writing.
Let me tell you: IT’S NOT LIKE THAT! For now, AI is not as powerful to do what we said above. Even if it were, the copywriter job is changing, and you don’t need to write all by yourself now. You shouldn’t click on “create text” and then upload that as is. These kinds of “text generators” deliver phrases, suggestions, and text ideas. What you do with that will determine your work ethic and if you’re being honest with yourself, your team, and your employer.
AI-Powered Copywriting Tools
If you’re a writer or blogger, you’ll know how difficult it can be to create content that doesn’t just read well but also gets people excited about what you have to say. Most people write about a subject that they’re passionate about but struggle to find the time to get their ideas down on paper (or computer).
If this sounds like you, it’s time to invest in some AI-powered copywriting tools to help you generate content quickly and efficiently. The good news is that many apps and AI-powered tools out there can help you write better copy.
Grammarly
Grammarly is a grammar-checking software used to proofread any document, whether a blog post or an article for your website. It works with Microsoft Office Suite and Google Docs, and you can easily install it on your computer by following the instructions on their website.
Grammarly is a very reliable AI-powered copywriting tool that can help you avoid making mistakes in your writing. It will detect spelling, punctuation, word choice, and style errors. You can even use it to check your e-mails or social media posts if you want to make sure they are flawless before sending them out. And, it’s different from other proofreading tools because it doesn’t just point out mistakes. It also gives you suggestions on improving your writing and making it more effective.
As they say on their web: “Grammarly’s products are powered by an advanced system that combines rules, patterns, and artificial intelligence techniques like machine learning, deep learning, and natural language processing to improve your writing”.
Grammarly works by checking the text you enter against its database of over 250 types of grammar, spelling, and punctuation errors and its list of commonly confused words (such as affect vs. effect). Any mistakes it finds are highlighted in red below the sentence, just like a word processor would do when typing in what you want to say.
But Grammarly goes beyond simply finding errors in your text; it also offers suggestions for how to fix them. It will show two possible corrections when you click on a mistake: one suggested by Grammarly itself and another added by someone from the community (usually an expert). If either correction seems wrong to you, just click on “Ignore suggestion” and continue typing as usual. It can also check for plagiarism.
Grammarly uses Artificial Intelligence (AI) to improve its ability to detect errors. It also has a human team of editors who review every piece of content before it goes live.
It’s free to use, but you can upgrade to Premium to get more features. With the free option, you can get unlimited free corrections on your first ten documents per month. After that, the paid plans are available starting at $12/month for up to 250 corrections per month.
It’s available as a browser plugin, desktop, or mobile app.
Jira and Confluence
Jira and Confluence are two of the world’s most famous enterprise software products. They’re used by tens of thousands of companies — including Uber, Lyft, Github, and Netflix.
They both have the same founder (Atlassian) and share many similarities, but they cater to different teams and workflows. Their main difference is that Jira focuses on workflow management while Confluence is a collaborative content creation tool.
Both platforms offer a range of features to use in various ways, but they also offer something else: artificial intelligence. AI-powered copywriting tools within Jira and Confluence help writers create more engaging content by using natural language processing (NLP) technology.
Jira
It is a project management tool that helps teams plan, track, manage and report on their work and deadlines. You can use it for everything from bug tracking to sales pipeline management. It has a robust API, which means it can integrate with other software like Salesforce and Slack.
You can use Jira to organize your tasks, set due dates, receive notifications, etc. It helps manage multiple projects and keep track of them all simultaneously.
Confluence
Is an enterprise-grade content management system and content collaboration platform that allows teams to create websites, blogs, or wikis and manage documents like product manuals or customer support guides. And everything with a simple interface. It’s easy for non-developers to use, so your copywriters can write copy without having any technical expertise.
Confluence allows you to create pages on any number of topics and even lets you embed multimedia content such as images and videos from YouTube or Vimeo onto your pages.
Copy.ai
Copy.ai is an AI-powered software product that uses neural networks to write copy for you. It’s like having an assistant who can write content, from blog posts to social media posts — even monthly reports and e-mails. You create a simple template, fill it in with your ideas, and let Copy.ai do the rest of the work.
Here’s how it works
Copy.ai is a new service that allows you to write copy using the power of artificial intelligence. So, you create an account and then make templates for the content you need to upload (social media posts, blog posts, e-mail newsletters, etc.). You can reuse these templates repeatedly if they’re relevant to what you’re trying to say or sell.
the AI automatically uses artificial intelligence to turn your template into a finished copy without seeing your content beforehand!
The Copy.ai website claims that their AI can write better than humans and that they can guarantee that your content will pass Grammarly or Hemingway tests. (I’m not so sure about that) They also claim that companies like Google, Amazon, Facebook, and others use their services.
The most important thing about this software is its ability to provide you with relevant and high-quality content in a short amount of time — something that’s not always easy to find when working with freelance writers.
It’s currently in beta and costs $35 per month. The Pro option offers unlimited projects, 90+ AI-powered copywriting tools, 26 languages, 24/7 e-mail support, and early access to new features.
As Brennan Foo, from On Deck, say: “CopyAI has quickly become one of the most useful tools in my marketing stack. copy is 50% ghostwriter, 50% brainstorming partner, and 100% worth it.”
AI in Scalater
In Scalater, we use AI actively, and not only to create our blog posts and newsletters, but we also use Figma, for example. An app and web designer AI-powered to you can create different templates and designs employing only text, using natural language processing. As a SaaS company, we have to keep an eye open for innovation, which means AI. In this piece, we covered the AI-powered copywriting tool we use, but of course, there are many other apps and tools you can try that may adapt to you, your project, or your team much better. This article aims to open the audience’s eyes to artificial intelligence. And not as a thing of the future but as a thing of the present. If you’re a SaaS and you’re not using AI, you should consider starting using it today!
Thanks a lot for reading our weekly article, and as always: Stay safe and stay sage.
